Each person that tries to break into the digital marketing sector often finds the technically complex jargon used in the industry to be their single biggest foe. If you are new to the field, chances are that you too are feeling a burnout hurtling towards you due to the overabundance of jargon that you are struggling to wrap your head around. At the end of the day, it can be useful to parse this jargon by looking at the most important terms and working your way up from there. In the case of digital marketing, the two most frequently cited terms are SEO and CRO.
It can be easy to assume that they mean the same thing, but that is so far from the reality of the world that it is bordering on misinformation. SEO is short for Search Engine Optimization, and it involves a series of processes that can give your website a higher ranking on an SERP or Search Engine Results Page. As for CRO, this is something that peertopeermarketing can help you with and it basically entails taking the traffic that the SEO sends your way and adding as much of it as possible into your sales funnel.
You might think that one of these processes should take precedence over the other, but you should know that they are supposed to go hand in hand. Prioritizing one will always come at the detriment of the other, and hiring separate agencies can create a decentralized system that can allow everything to be done in a timely fashion without any bureaucratic red tape getting in the way of that and causing needless delays all in all.